《传媒的运营时代》内容简介(英文)

MediaOperationEra–from“MediaOperation”to“RunningMedia”

Massmediaarenotonlytherecorderofhistory,butalsothecreatorofhistory.Inthisinformationexplosionera,massmediaplayaveryimportantrole.Throughrapiddevelopmentoveradozenofyears,Chinesemassmediahavechangedhistoricallyfrommediaoperationtorunningmedia.AstheleaderoftheonlynewspapergroupinTianjin,ZhangJianxinghasledhisteamtoturnthenewspaperofficewithheavylossestoamediaaircraftcarrierhavingtennewspapers,twoperiodicalsandonenetworkinthepastfiveyears.Thepathofrapiddevelopmentandgrowthofthisnewspapergivessomeenlightenmenttotoday’smassmedia.Thisbookisinfactahandbookofactualcombatforthosewholackbooksofoperationaltheory.Thisbookmostlyincludesthespeechesoftheauthorinrecentyears.Theyaretotallyplainandstraightspeechesandimpromptus,givenasthingsandtemperamentcameout.Therefore,theyhavethenatureofthinking,discussion,enlightenment,andraretruthfulness.Thewordsarefullofintenseemotionandvitality,sincereloveforthenewsundertakings,andinpersistentpursuitofnewsreforms.