《传媒的运营时代》全书目录(英文)

30SpeechesonMassMediaOperationEra

--fromMediaOperationtoRunningMedia

1.Content,MarketandTechniques–HowtomaintaintheadvancednatureofChinesemassmediainrapiddevelopment

--AtopicalspeechatHongKongforumonworldnewspaperindustrydevelopment(13June2002)

2.MassMediaunderInformationGlobalization

--AspeechatShenyangDailyNewspaperGroup(July2002)

3.Wheredoescompetitiveforcecomefrom–onmediadevelopmentunderWTO

--AspeechatShanghaiMediaSummitForum(6December2002)

4.MainstreamMediainHugeChanges

--AnimpromptuatMBAfamouspersonforumofTianjinInstituteofFinanceandEconomics(19March2003)

5.OnBrandPlanningofTianjinDailyNewspaperGroup

--Animpromptuatthe“SeminaronNewspaperIndustryOperationMechanism”sponsoredbyChinaNewspaperAssociation(17April2004)

6.Politicalresourcesplusmarketoperationplusteamspiritarethecorecompetitiveforce.

--AnimpromptuattheFirstAnnualConferenceofChinaNewspaperAssociationonCompetitiveForce(12June2004)

7.TheThirdStageofChineseMassMediaDevelopment

--AspeechattheFourthMemberConferenceofNationalNewspaper&PeriodicalSelf-RunningPublicationAssociation(26June2004)

8.Ibelievethatwhatdecidesthemarketmustbedemand.

--AspeechatSohu“”pressbriefingceremony&agreementsigningceremony(9July2004)

9.MassMediaunderGlobalizationBackground

--AspeechatSecondTop-LevelSeminaronMassMediaCooperationbetweenChinaandASEAN(27August2004)

10.ThreeClose’sinContentsandMarket-OrientedPublication

--Aspeechattheseminarof“ChinaBusiness”ontheroadof20years’reforms&newspaperindustryreforms(5January2005)

11.Payattentiontothechangesofthewholenewspaperindustryinthenewcentury.

--Aspeechatthefirstheart-to-hearttalkmeetingbetweeneditor-in-chiefs(July1999)

12.Drivethepageswithpictures,drivethenewswithpages,drivejournalistswithnews,anddrivetherankwithjournalists.

--Aspeechatthesecondheart-to-hearttalkmeetingbetweeneditor-in-chiefs(2August1999)

13.PlanningandCharmofClassicNewsReports

--Aspeechatthethirdheart-to-hearttalkmeetingbetweeneditor-in-chiefs(October1999)

14.Majorchangeshaveoccurredinthenewsofcontentera.

--Aspeechatthefourthheart-to-hearttalkmeetingbetweeneditor-in-chiefs(23December2002)

15.HowtoFosterAuthoritativeMassMedia

--AspeechattheconferenceofTianjinDailyonthechangeofthelayoutofthepages(29November2002)

16.DialogueonNewMassMediaIdea

--AdialogueattheconferenceofTianjinDailyonthechangeofthelayoutofthepages(18August2003)

17.NobleCharacterandLifeRealmofOffenseInsteadofDefense

--AnimpromptuattheMorningPostsumming-upandcommendationmeeting(18January2001)

18.MorningPost,SignificanceofNewspaperInnovation

--AspeechattheMorningPostmid-yearsumming-upseminar(3August2002)

19.StrivetomakeMorningPostafirst-ratenewspaper.

--Aspeechatthe2002’MorningPostmid-yearsumming-upseminar(5August2002)

20.Iamthepeakwhenclimbinguptothesummitofthemountain.

--AspeechattheMorningPostcommendationmeeting(19January2004)

21.Anythingmoreimportantthancreation?

--AspeechattheTianjinYoutheditorsandjournalistsmilitarytrainingconclusionceremony(19February2002)

22.AttractionandControlForcetoNewsReceivers

--AspeechatthemobilizationconferenceofresumingpublicationofTianjinYouth(21June2002)

23.NewsintoDepth,BrandNewConcept,CityPositioning,andYouthReading

--AspeechatthemeetingofchangingthelayoutofTianjinYouthpages(8September2002)

24.RapidandUrbanized

--AspeechatthereportmeetingonchangingthelayoutofCityMessagepages(21February2004)

25.Thesoulofvanguardisindividualization.

--AnimpromptuattheHoliday100backbonestaffmembersworkingconference(11November2001)

26.HowtoBreaktheDifficultPosition–SongofTempering2001(17January2001)

27.HowtoCreateMiracle--SongofTempering2002(27February2002)

28.HowtoLeapAcrossSteps--SongofTempering2003(17February2003)

27.HowtoExpandUndertakings--SongofTempering2004(29March2004)

27.HowtoRealizeDevelopment--SongofTempering2005(28February2005)