3. 发展 Development（1）

3.发展Development

1984年1月24日，时任#小说苹果董事会主席的乔布斯在股东大会召开前夕倚着麦金托什，和媒体聊天January24,1984SteveJobs,AppleChairmanoftheBoard,theeveofthegeneralmeetingofshareholdersheldisleaningagainstMacintosh,chattingwithmedia.

1984年乔布斯站在斯坦福大学图书馆内，身后是他开发的麦金塔电脑SteveJobsstandsinfrontofatablefullofMacintoshcomputersatStanfordUniversity,1984

I’vegottolearntokeepmyfeelingsprivate.

Theearly80’s,81.AppleIIhasbecometheworld’smostpopularcomputerandApplehasgrowntoathreehundredmilliondollarcompany,becomingthefastestgrowingcorporationinAmericanbusinesshistory.

It’smorefuntobeapiratethantojointhenavy.

ThecurrentwaveofindustrialdesignisSony’shigh-techlook,whichisgunmetalgray,maybepaintitblack,doweirdstufftoit,It’seasytodothat.Butit’snotgreat.Whatwe’regoingtodoismaketheproductshigh-tech,andwe’regoingtopackagethemcleanlysothatyouknowthey’rehigh-tech.Wewillfittheminasmallpackage,andthenwecanmakethembeautifulandwhite,justlikeBraundoeswithitselectronics.

Sothat’sourapproach.Verysimple,andwe’rereallyshootingforMuseumofModernArtquality.Thewaywe’rerunningthecompany,theproductdesign,theadvertising,itallcomesdowntothis:Let’smakeitsimple.Reallysimple.

Simplicityistheultimatesophistication.

Time,February1982SteveJobsspeechonIBMin19831982,quotedinOdyssey:PepsitoApple,1987Aspendesignconference,1983Aspendesignconference,1983Apple’sfirstbrochure

我得学会如何控制自己的情绪。